Unless you’ve been living under the rock, chances are that you have already tried earning income by dabbling with Google AdSense, as it is one of the most prevalent CPC advertising networks today. For many website owners, making money with Google AdSense remains a first choice in their monetization efforts. Since income streams can both trickle or gush, many site owners have been looking for ways to secure at least a stable financial source for them and their web assets. If you are ready to accept that working with AdSense efficiently means approaching it like science instead of a fairy tale, make sure to check these simple tips to enhance your earning potential.
1. Organic Traffic for the Health of Your Site
Traffic is inextricably linked to the probability of having your ads clicked on. At the same time, AdSense earning will allow you monetize these clicks better if you ensure that as much of your traffic is actually organic in origin, meaning that it is derived from search engines. So, not all traffic is equal in the eye of AdSense, and the type of traffic that will be privileged in terms of financial impact goes to laser-accurate, high quality traffic that generates great ROI. As organic traffic is considered targeted by default, focusing on it will secure better conversion rates that bring you more revenue.
In order to achieve this, you need to come by keywords that are relevant to the niche you operate in as well as easy to rank for. Make sure to use available keyword research tools such as Moz, SEMrush, SpyFU and others, which will help you discover targeted keywords that offer high CPC as well. Ensuring relevance between keywords and the content on your site is the best way to secure placement of the most desirable ads on your site. Therefore, your focus should be on increasing the level of traffic that is driven to your website by means of links or advertisements connected to your specific niche.
2. Go Wild with A/B Testing
None of the tips on AdSense earning will get you anywhere unless you pair them with the willingness to go forward with testing various ad settings in the field and picking the one that works best for you. Let us assume that you want to use ad units of varied types on your pages, say textual ads, display banners or combined formats. Since their performance will be a key consideration in determining what offers the greatest benefits to you, the empirical approach is the one that will give you the most insightful results. You will be greatly helped by using A/B testing tools, which can be utilized for setting up your experiment and picking the ad format combo that will produce best results in the long run.
3. Ad Size Does Matter
Some ad sizes perform better than others [Image Credit: AdSense]
Selecting the most suitable ad size for your website remains one of the most important considerations in planning to improve your earnings with Google AdSense. The AdSense site itself says that the most effective banner sizes are 336×280 Large Rectangle, 300×250 Medium Rectangle and 160×600 Wide Skyscraper.
The same source points to wider ad formats as being superior to taller ad units, since they are more reader friendly and harder to ignore for your audience. You can approach these suggestions empirically and test click-through rates for two selected ad sizes, say 300 x 250 vs. 336 x 280, within a set timeframe such as a week. Make sure to check all suggested sizes and cross-check AdSense metrics for each of them in order to arrive at best informed conclusions.
4. Pay Heed to Ad Placements
Ad placement can be a tricky business, as you need to implement it while balancing between your marketing needs and avoiding annoying your precious visitors who rightfully demand a stellar UX from you. One of the first things to do is to take a look at the website visitor recording tools which will give you clearer insight into how your audience perceives your placement layout.
Another thing to consider is the fact that an increasing number of users now land on your site via mobile, making it necessary to treat these two platforms separately. AdSense advises placing ad units above the fold on mobile, since this offers the best visibility for users who reach the webpage via their mobile devices. Similarly, desktop-based ads are best served by utilizing vertical placement of ads above the fold, as this ensures maximum exposure of an ad.
5. Align Ad Color Style with Visual Identity
Increasing visibility of ads means enhancing with yet another of their visual components – colors. Since they have the potential to color the perception of user experience you offer to your readers, you need to make sure that the ad style corresponds to the general visual identity of your website. General recommendation for achieving seamless user experience involves matching border and background coloring of ad units with the background of the page used for ad placement.
There are three generalized approaches to optimizing visibility of colors and they are based on blending, complementing and contrasting. This entails further experimentation depending on whether the background of your site is of darker or lighter hue. The predominant ad style must strike a balance between being too bright so as to be unreadable and too dark to be distracting. At the same time, you can try to make an ad stand out by matching its border colors with those of your website, instead of focusing just on the section in which the ad will be displayed.
6. Tricks to Avoid Negative Impact of Smart Pricing
Google’s Smart Pricing program is sometimes seen as the culprit for the reduced price of ads. This means that advertisers pay less, which, in turn, has a negative impact on your profits.
Thankfully, there are several methods for reversing its effects. First of all, you’ll have to pay closer attention to the content you produce, as it is the most efficient way to win back loyal visitors and their clicks. Once this is achieved, the ban in effect will eventually be lifted. At the same time, you can change your ad serving settings by playing with its third-party ad and interest-based ad settings.
AdSense can be an efficient platform for monetization of your web property. Yet, if you want to bring home the bacon while working with it, you’ll have to go out of your comfort zone and learn how to use it to its maximum earning potential. It is a continuous process in which you’ll have to keep an eye on what Google offers in form of updates, as well as have an ear for what your visitors demand in terms of balancing their UX with your marketing needs.