Keyword research is often described as the backbone of any attempt to improve your site’s SEO and ensure that it does not receive most of its traffic from social media. If executed correctly, you’ll be able to optimize your blog for the most suitable keywords for your niche or industry. Keyword research tools have become essential platforms for striking gold in this field, yet their use alone does not guarantee overnight success. While working with keywords is an ongoing process, you can easily stop for five minutes to read the following post which will tell you all you need to know about mastering the use of these tools smartly and efficiently.
Less is More
The choice of available keyword research tools is largely preferential, meaning that all of them are fairly competent at what they are intended for. The list is long, but these tools seem to emerge as the top choices: Moz, SEMrush, SpyFU, Google Keyword Planner, Ahrefs, and others.
Let’s say that you want to optimize your content around the most suitable keyword for your blog. Your instinct may tell you that it is desirable not only to try to cover all the bases but go beyond it, if possible. Nothing could be more removed from the way these tools work. In reality, trying to optimize your content for too many keywords will be just as wasteful as doing the same for the keywords that are not relevant to your website or business. What you could do instead, is use your keyword research tool to optimize your posts or entire pages for a single or few relevant keywords. Do not try to spread your resources too thin!
Money in the Keyword List
You can be economical with both your time and effort if you create a keyword list first. Try to come up with no more than four or five words that your users could use when searching for the content offered on your blog. What keywords research tools are useful for is that they allow you to determine the frequency with which users enter the words that may be relevant to your blog’s content.
Google’s Keyword Planner, for instance, informs you whether the searches for particular words are of high or low frequency, grading them on a scale from 1 to 5. At the same time, you can use it to analyze both yours or your competitor’s website(s) and get an overview of all keywords which are relevant to them. These words can be a great starting point if you do not have a clear idea about which keywords you need to start your search with.
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Using keyword research tools means that you’ll soon have to deal with a range of results. To keep track of them, you better prepare a pen and paper, or their electronic equivalents. Excel spreadsheets may be particularly helpful in giving you a transparent overview of the results you get. For best results, make sure you have access to sheets with at least 200 rows.
The results you get can become more actionable if you analyze them. To do this, try the following steps:
- Assign an appropriate score to each word that is relevant to your website. Remember the spreadsheet? Feel free to grade each of the identified terms with a proper score in terms of their relevance. You can assign a score of 1 to an expression that has no connection to your blog, while those graded with 5 or 10 can be the most appropriate ones. Try to think like the people you are trying to attract to your blog and imagine the phrases they may use on their path to your web asset.
- Most keyword research tools will give you an overview of the frequency with which particular keywords may be used. So, your analysis of keywords would be incomplete without considering the innate search volume they carry. Thankfully, Excel spreadsheets will allow you to easily sort out the figures you arrive at, from the highest to the lowest ones. You can apply the same method of assigning numerical scores to each term based on the number of its searches.
- Finally, by combining scores from the above two items, you will identify the best keyword you need. Here, “the best” simply means that these terms are a) relevant to your blog, and b) have a large enough search volume.
Do Not Let the Fruit Rot
At the same time, you have to be aware that long-tail keywords are often described as low-hanging fruits of the SEO tree.Thus, keyword research tools will help you identify trending keywords that will serve as the foundation for determining long-tail keywords that will work best for your blog.
Let’s imagine that your blog deals with helping your readership find the most desirable vacation resorts. Using broad scope keywords that generate high search volume may not be the best way to achieve the best SEO results.
You can get around this by using your tools to try to rank for more specific phrases. In case of vacation resorts from our example you can, for instance, go for hotels in specific locations (such as those along the Greek coast) or those that cater to a budget-minded audience. In this manner, the keywords in question will be naturally more relevant to your blog, while the audience you drive to it will be more satisfied by finding the content that is perfectly in line with their personal needs.
Keyword research tools allow you to identify relevant keywords for your blog and provide vital support for your general SEO efforts. However, the tools themselves will not be able to produce optimal results if you do not use them wisely. This includes adopting a strategic approach to identifying just the right keywords, instead of trying to cover all bases with as many of them as possible. These tools are best used together with a spreadsheet and scoring system for various terms you come up with. The analytical approach is the way to go when working with them..